Monday, April 02, 2007

Optimising for Search Engines

So yes, we've all tried it and all found out that it doesn't quite work that way. The "it" being that exciting new business on the internet.

You've got a great website, cool products and the finest prices. Yet the world is still not beating your door down to thrust their money at you. You see, there's one more step you need, the evisibility search engine optimization campaign.

The thing is, how are people going to find your offer amongst all those billions (yes, literally, billions) of other web pages? As you yourself know from your own use of the net, they use the search engines to find what they're looking for. But few look beyond the first page, meaning that you need to get your site onto that first page of the results to get any traffic. That's what the evisibility search engine optimization campaign is all about.

You can do this via cost per click campaigns or by both optimising your site to be read by the search engines and also creating links to your site to boost your rankings. For more details on how the evisibility search engine optimization campaign works to do this go here to read their fuller description.

But let's just reiterate the important point. Unless you do some work to make your site stand out from the crowd, no one will know it's there and thus no one will come to it.